Description of the business for sale
THE COMPANY
Established over 11 years this company has grown from one specialty publication to a market leader. Currently, the company owns multiple regional publications and contracts custom publishing for a variety of businesses and organizations; all publications are of the highest quality four color glossy pieces. Because of the high quality and interesting content the magazines have a longer shelf life and are considered by many readers/subscribers to be “coffee table” publications.
THE LOCATION
The business is located in a freestanding building within a prime area close to restaurants and other amenities. The space has a reasonable lease rate of $1,250/month NNN. Included in the three year lease is an option to purchase the property at a favorable rate for the area.
THE STRENGTHS
Numerous strengths include a dominant presence in the markets served—in fact it is one of the longest established magazine publishing companies in the state. All owned publications have copyrights or are trademarked. Market research indicates impressive readership demographics predominantly consisting of married affluent homeowners.
THE REASON FOR SELLING
The owners enjoy the challenges and rewards of being in this industry. However, they are ready to pursue other opportunities and eventually move out of state.
THE IDEAL BUYER
An ideal buyer would be another publishing company interested in gaining market share by acquiring publications that have lucrative readership