Description of the business for sale
THE COMPANY
RU Outside is an innovative and established outdoor clothing and accessories company that has been serving customers worldwide since 1995. The product line is unique, streamlined, high-quality, and high-margin. According to a recent SnoWest magazine survey, RU Outside’s product quality and brand ratings are equal to or better than larger companies like Cabella’s, Baffin, Ski-Doo and Sorel. The Company’s customer list consists of both power sports and self-propelled user groups, which is unique and makes RU Outside a rare vehicle for reaching a wide range of outdoor recreation enthusiasts. The Company services a very loyal 65,000 retail customer base by print catalog, with response rates exceeding industry standard. RU Outside is known for exceptional customer service and repeat business is strong. The Company also services select wholesale accounts, and sells directly to consumers via its website and tradeshows around the country. Over the years, RU Outside has increased its working e-mail list to over 11,500, and its online presence continues to grow. Supplier Agreements with an emphasis on quality are a proprietary relationship between parties. The RU Outside Tundra Boot, BackThing back support and Fog eVader face mask are good examples of how the Company has worked with suppliers to offer a better product at a competitive price. This Business Offering is motivated and realistic: current inventory at cost, catalog, web site, customer base, brand name