Description of the business for sale
High-potential business: fully-developed, market-proven software: backing up single computers and small networks. Competitive with any other backup system on the market for individual computers - second to none for reliability and ease of use. Company just emerging from development and market introduction stage, seeks to further establish the brand and implement full sales and marketing program.
FEATURES:
• reliable and user-friendly
• data stored in Zip format
• written in C++
• fully compatible with the most widely used Zip compression programs
• estimated development cost (corporate setting): $250,000
• OS: Windows and Vista
• options: selective backup of designated files, automatic backup at prescheduled times, capacity up to 18 million terabytes and 4 billion files, detailed reports of backups and restores, and much more
MARKETING: ACCEPTANCE/GROWTH:
• delivery: well-designed, informative, and easy to use website
• price ($39.95) designed for high-volume sales
• over $200,000 in internet sales (more than 6,000 users) with minimal advertising and promotion
• eye-catching registered trademark
• testimonials: 'A great product. It's easy to use, does exactly what it needs to and does it well. I'm very happy that I discovered you and your product.'
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Support / Training provided by seller
The owner will work with the buyer(s) over a reasonable period of time to assure a smooth transition.
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Description of the facilities
MARKET POTENTIAL: Almost every Windows computer in the world. Limited marketing to date. Strong marketing and promotion to establish its brand more broadly can quickly boost its sales and profits. And the software could easily be private-branded and licensed to other resellers.
COMPETITION: Other programs in same general price range, no clear market leader. (Microsoft: its backup program for XP and Vista must be installed separately.)
REASONS FOR SELLING: The owner has taken a software development position with a large corporation.
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