Description of the business for sale
This National Magazine, considered the most comprehensive fitness magazine on the market today, exclusively targeting personal trainers and fitness enthusiasts.
Editorial on exercise and diet information, along with articles on sleep, aging, attitude, stress and much more make it the World's # 1 Personal Training Magazine!
Total paid circulation is 24,450 including 15,450 paid subscribers and a newsstand paid through average of 9,000 copies.
Current subscription renewal rate is 50%. With current direct mail subscription offers, paid subscription should increase by a net 25% per year.
Currently the magazine has two companies marketing the magazine to increase one year subscriptions.
Combined subscriber, newsstand and advertiser revenue for 2004 was $379,075.
2004 Owner/Publisher discretionary cash flow was $189,956!
Business Assets and Inventories currently total $53,640.
While the magazine is currently operated and published out of California, it can be relco